Where Strategy Meets Speed.

Helping Brands Accelerate Growth Through Bold Strategy, Disruptive Marketing, and Hands-On Execution / Fractional CMO

Growth leaders today face tighter teams, higher expectations, and less room for error. You
don’t need theory. You need a proven operator who moves with urgency and precision.

What We Do

Brand Positioning & GTM Strategy

Performance Marketing & Analytics

Agency Model and Org Design
 

Content, Culture and Partnership Strategy

Digital Platform Dev and Search Optimization

Loyalty, Data Platforms and Personalization

CX & UX Journey Mapping

Interim/Fractional CMO

Why SmartScale:

person holding pencil near laptop computer

Strategy + Execution

Built by an operator, not a career consultant

Kev-Presenting-BJs
yellow click pen on white printer paper

Speed, flexibility, and accountability

Proven track record in turnarounds and growth

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Results That Speak:

+%

share gain at challenger auto brand through lifestyle-driven brand campaign, now a cornerstone of the brand.

+

bps traffic 15-month turnaround at Iconic restaurant brand via full brand, menu, and digital reinvention.

+$M

incremental loyalty revenue in 6 months restaurant brand through reprogramming, custom data platform, personalization, and gamification.

Doubled share price
(’14 – ’18)

by helping regional restaurant brand scale nationally with 11 straight quarters of traffic growth, driven by digital, loyalty, and delivery systems.

Led $1B+ marketing budgets and enterprise-wide P&L functions

across global public auto brands.

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