SmartScale™ is built for urgency.
Growth doesn’t happen by accident. It takes strategic clarity, sharp creative, and the ability to move fast. That’s why We built SmartScale—to bring Fortune 500 marketing leadership to the kinds of brands that need it most.
Whether you’re trying to fix a broken model, gain investor trust, or break through a plateau, We can help you find the core truth of your brand—and turn it into action.
Founder’s Story
SmartScale is led by Kevin Mayer, a global brand strategist and communications leader with a proven record of driving relevance, trust, and growth across industries. He brings deep experience in building enterprise-level marketing and communications functions, leading global creative development, and unifying brand strategy with commercial outcomes. Over the past decade, he has applied this playbook to fast-moving consumer and restaurant brands, generating transformational results across brand equity, traffic, digital performance, and enterprise value.
Kevin combines big-brand leadership with operational intensity. He spent two decades at companies like Chevrolet, Volkswagen, and Subaru, where he oversaw $1B+ budgets, led global advertising and campaign development, and drove iconic work recognized at Cannes, Adweek, and across the C-suite. He later translated that experience to modern consumer and restaurant brands, bringing brand craft and commercial discipline together to create scalable, high-impact marketing systems.
We’ve built brands at scale, led global relaunches, and driven growth through some of the most challenging moments in business. At challenger brands like BJ’s Restaurants and Red Robin, we found success by staying relentlessly focused on what the brand does best—and rebuilding everything around that.
SmartScale is how we bring that clarity, creativity, and speed to other growth-minded brands.
Why SmartScale Works
- We bring strategy and execution, not theory dumps.
- We value brand and EBITDA equally.
- We move fast with precise execution.
- We use a trusted, lean expert network.
- We were operators before becoming consultants.
- We know growth needs bold action.